Small enterprise marketing using Instagram
Instagram is an online mobile application that can be used for sharing photographs and videos. Instagram is following in the footsteps of Fb and Twitter and has fast become a popular community media tool. Instagram was at first developed so that folks could apply different filtration to photographs that they had taken on their cellphones and would allow them to easily publish and share these photographs with friends (or accounts followers) using the Instagram application. More recently online video was introduced to Instagram it can be uploaded, but Instagram video tutorials are limited to between 3 to 12-15 seconds long. smartidea consultants
What makes businesses turning to Instagram?
You will discover more than 300 mil Instagram users worldwide.
About 70 million photographs are published per day.
The consideration is ‘free’ to established up so there are low barriers to access.
It is a medium that enables for easy giving out of content 24 several hours a day.
What form of success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and hundreds of others have been able to use the tool to:
To increase knowing of their products and services.
To enhance brand recognition.
To display their community and free of charge work to inspire and attract possible customers to interact with their product, service or brand.
Run successful offers, competitions and giveaways.
Business marketing success with Instagram
Instagram appears to be particularly well-liked by product centered businesses due to the visual characteristics. Many businesses that are product based such as clothing, jewellery, make-up or even food based business have achieved success using Instagram. This is because the applying allows for photographs to be posted and shared of men and women either using or using these products. For instance, a food manufacturer might post photographs of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small enterprises have been able to leverage the force of Instagram to indulge their clients. For illustration, Melbourne based caf? The Kettle Black had over 45, 800 followers in March 2016 they have achieved this by making use of attractive photographs of their food and images of coffee shop meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be enthusiastic about or look for.
Bloggers, social media moon and media personalities have amassed a loyal subsequent online with hundreds and sometimes thousands of folks next their Instagram accounts. This kind of ‘influencer’ group means that there are several eyes there ready to see your product or service. The group has already been built for you. The engagement has already been formed and tapping into this by having your product uploaded onto their Instagram feed or showcased by a blogger or popular Instagram account holder will let you grow your audience more quickly. Therefore taking the time to identify key ‘influencers’ in your industry and exactly how you can tap into this is very important.
Hashtags – What are they?
Just how can they be used to increase business publicity?
I would recommend that if you are considering getting onto Instagram you spend some time up front doing all your Hashtag research. Hashtags are tags that you can add in a caption of an image that you upload. To make a hashtag you need to use the # symbol at the front of the label and then give a key word or several keywords without spaces after the hash symbol. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter but if you are not take a peek online to see a few examples of how they are being used. The objective of the hashtag is to tag your photography to a subject matter or topic category that is ‘searchable’ or ‘popular’ on Instagram.