Let’s Talk Marketing Strategy

Most likely a new non-profit and wondering how you’ll come up with money to support your cause, right? You’ve heard the media hype about grants and plenty of free federal money available to anyone willing to lend a helping submit society, but have you done any serious analysis in the processes that maintain a non-profit in the long haul? sergey anokhin

Let’s start with a few components of common misinformation:

Grants are sustainable. 

This is considerably from the truth. Grants funding is like a crutch. The whole idea behind putting aside an amount of money is to help an organization set up a project or keep an impactful project in place when life is rough. Grant money basically intended to sustain an organization fully.

Grants are around for everyone.

Virtually all grant money can be bought to government entities and non-profit organizations. If an specific or for-profit business, it’s likely your grant search will be grueling. Not to refer to, probably spend more reference applying for the bucks than receive IF you get funded. Therefore, seeking a grant is a generally ineffective marketing approach for almost every non-profit corporation.

Grants are around for everything.

Grant money for specific causes that progress a social mission. Federal government money for very specific and foundation money is set aside to progress a specific purpose founded by that foundation. Even though true that a groundwork may support minority-owned businesses, your competitors is fierce. There are thousands of folks just like yourself searching for that same money.

Therefore, does indeed that mean you should give up? Absolutely Certainly not.

But, you should create a strategic plan centered on this information. Applying a transaction cost examination (TCA) framework, let’s look at some of the most cost-effective kinds of marketing for ANY non-profit corporation and then we’ll discuss how this all pertains to your overall money search. There are 6th major types of marketing for organizations with interpersonal missions:

Direct mail

Many of us associate direct mail with those little flyers we get stuffed between the newspapers or postcards offering 50% at another section store sale. direct mailbox has been proven as valuable in capturing the attention of possible contributor and in following up on people who have previously donated money to a cause. Direct email is actually inexpensive but does indeed not yield a huge response.

Direct Response Advertising

Direct response marketing makes up a variety of techniques but is commonly associated with practices such as television, magazine, and a radio station advertisements where consumers are encouraged to engage in an immediate call to action. Immediate response marketing is expensive and relatively ineffective in reaching targeted audiences.

Catalog Advertising

Catalogue marketing is generally a technique employed by businesses that sell products or packed services but can be employed by non-profit organizations that sell cause-related attire. Although catalogue marketing has a low yield rate, it has been found to increase among use of other marketing techniques.