SEO Audits: How Important Are They, and What Should They Include?

Together with the landscape for SEO in a frequent state of débordement, it’s very easy to become caught in the furore over how to build backlinks to your site in an environmentally friendly way, how to sell your content, and how to create relationships with other sites, however the quality of the website itself often appears to be overlooked. seo audit tool

There is no point investing hundreds in an outreach or link building campaign when there are fundamental complications with your website that could prevent it reaching their potential. It’s like spending? 1, 000, 000 on building a home on a swamp. As the declaring goes, the wise man builds his house after the rock. Your web site should be build on sound foundations that allow it to grow over time, without having to come back and hot-fix and troubleshoot constantly because all of a sudden if you’re not appearing in search rankings because, for a few bizarre reason, your content management is delivering 100 versions of the same page. 

Ideally exactly what you need have is a level of SEO consultancy included in the construction of your site. Most web companies think that they use ‘SEO build principles’ but this statement is fluffier than a new baby duckling – what you need is an SEO professional along every step of the way, to ensure that things are being done appropriately from the start and make sure that you choose the almost all of the opportunities that are available.

In many cases, due to either budget restrictions, or perhaps the simple fact that you just did not realise how important this was, SEO is ignored at the start. This kind of is where a thorough Review comes in to an unique.

What’s in an SEO Audit, and how much does it cost?

This kind of can vary massively depending on provider and the site. An audit might be priced between? 100 to? 3000, but also in most situations this price difference matches directly to the quality of the analysis, and the complexity of the task. An audit of a 5 page site shouldn’t cost an hand and a leg, but similarly, don’t expect to be capable of getting a good taxation of your 5, 000 webpage mega-site for the price of a can of beans. (this statement is subject to inflation).

Within my judgment there are some fundamental points which any site review should consider:

Content

Duplicate Articles

Webpage Hierarchy

Page Titles

Availability

Site Architecture

Technical Concerns

Canonicalisation

URL structure

Inner Link Architecture

Backlink Single profiles

Link building Opportunities

We tend to break these down in to 3 main categories:

On-Page Review- this is all about how precisely we target keywords on the site, where we put them, and collection up pages are established up in so that it will influence the main signals with their full effect (such as the use of <h1> and <h2> tags, Page Headings, Image Alt Text etc)