SEO – Why It’s Dangerous to Rely Solely on Search Engine Optimization

Customization your websites can be very beneficial because if done appropriately it can bring you lots of free and targeted traffic that you would normally have to pay for through pay-per-click-advertising. However there is also a danger that you become too reliant on the search engines for your traffic. yoast seo alternatives

The trouble is usually that the search engines, particularly the major ones such as Google, Yahoo and BING are often tweaking their algorithms so the methods you use today to get you to the top of the search engines may well not work down the road. This is something that many SEO marketers do not realize or don’t matter themselves with, but really not uncommon so that you can lose almost all of your traffic over night because of this of a search engine changing how they rank websites.  

So no matter how many websites you run, it’s always best to have backup systems in place if you happen to do lose a lot of your search engine traffic. One way you can do this is to learn pay-per-click marketing so that you have a profitable method of getting your sites to appear on the leading page of results for your chosen keywords. This can be expensive but it can be very profitable if you learn to accomplish correctly.

Another option is to build an email list in most of your various niches. Consequently while you are at the top of the rankings, you should include an opt-in form on your entire web pages with an incentive for your visitors to join your list. This way you will always have a marketable set of prospects who you can send marketing offers to, whatever may happen to your search engine traffic in the future.

A more extreme alternative is to simply build your own product and just forget about SEO altogether. By simply creating an affiliate program and listing your product on an affiliate market such as Clickbank or PayDotCom, for instance, you can leverage the strength of web marketers to send you all the traffic you need. In this way it’s your affiliate marketers that will be preventing over themselves to ranking highly for your product keywords.

Which means you don’t always have to rely exclusively on high search engine rankings to give you decent profits from your websites. There are many alternatives which will help you create as much money, and they are generally a great deal less labour-intensive than SEO that can be very tedious and doesn’t provide any warranties of success in the long run.