Inside the play Master School, the popular opera stella, Maria Callas tells her students, “If you want to be an ie star, your voice might not exactly be all you need. You have to have a ‘look’. Have a Look! ” We say, as a luxury real estate marketing professional you not only desire a look, you desire a brand that conveys the essence of who you are, what you stand for and also the extraordinary value you have to offer. Your own brand must have impact. It should permit you to sharply stand above your competition. Jay Belson
In the new competitive landscape of Web 2. 0, if you need to have a dominating share of the industry, your website must have a distinctive look, too. The real shift that is happening today in the luxury real property profession is the change from being a dealer to becoming a marketing expert. When personal marketing is performed right, it is the process of bringing in and maintaining ideal clients. When marketing a luxury home it is the process of attracting the perfect client to the right home. In both cases, your website is currently the main marketing tool you have. You need to become a master of the internet! Or, at least your assistants do.
Getting potential clients to visit your website is merely a fraction of what it takes to get better at the internet. You only have a nano second to make your first sight before they click away. Your luxury real estate website should be on par recover of any luxury brand. You have to have the look, the feel, and the depth that Gucci has, for instance. Approach an original story, your own story. You must hook up with the those who contain your target market.
Gucci is not meant here to be the standard, it is merely an example. Whatever luxury brand you understand, model it, but don’t copy it. Though, a lot of people maintain that replica is a good form of flattery, forget it! Be your own brand. Obtain a look. But, most importantly, be original!